London Shopfronts

Take a photographic tour of the capital’s most iconic stores, from classic façades that have stood for centuries to innovative concepts redefining how we shop. 

Walking through the streets of London provides a glorious miscellany of history and design, past shops that have stood for centuries and those that popped up just last week. This book is a visual celebration of the capital’s most interesting stores: a vibrant compendium filled with original photography and fascinating write-ups. It explores the artistry behind each façade’s unique signage, delves into the sites’ past lives and includes personal stories of ingenuity, community and resilience from London’s shopkeepers. For shops are no longer just somewhere we buy things – you can do that online, these days – but places to connect with others, browse creative objects and gather inspiration.

Emma J Page is a journalist and editor who writes for publications including The Times Magazine, Architectural Digest and House & Garden.

Rachael Smith is a renowned interiors and portrait photographer; she regularly contributes to many of the UK’s leading newspaper supplements and luxury lifestyle magazines.